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Archive for May, 2016

authordesignstudio's Blog

As an author in today’s marketplace, you will often hear the success stories of book sales after strong social media campaigns, but it can be hard to know where to start and whether the input will be worthwhile. There are many elements that contribute to a successful social media campaign and continual promotion of your work, but one aspect that many don’t consider is which social media channels to choose.

The truth is that picking the most obvious or as many as possible will not always work to your advantage. Your choice should depend on your goals and your audience, not on your personal preference for a particular network. And you certainly don’t need to be on every channel, just the right ones. If your goal is to build a fan base and create sales rather than casual interaction with some of your readers, you will definitely want to check that you have…

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My Author Concierge

Just Five Things, a list of simple actions that can enhance your publishing career. One tip five-706893_960_720for each day of the week related to every aspect of publishing from time management to marketing to writing.

Saturday, May 21, 2016, is the second annual National Readathon Day, sponsored by Penguin Random House and the American Library Association. This is an awesome marketing opportunity for authors. Read on for tips.

Readathon2016

1.   Host a reading party for your review crew or street team. Send “invitations,” create graphics for your blog or social media channels, develop content to foster engagement such as questions related to reading, inviting recommendations, etc.

2.  Donate 5, 10 or 50 copies of your book (digital is easiest and least expensive) to new readers so they can participate in your sponsored Readathon event.

3.  Share information about National Readathon Day in your newsletter or on your blog. FAQs

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My Author Concierge

Just Five Things, a list of simple actions that can enhance your publishing career. One tip five-706893_960_720for each day of the week related to every aspect of publishing from time management to marketing to writing.

Saturday, May 21, 2016, is the second annual National Readathon Day, sponsored by Penguin Random House and the American Library Association. This is an awesome marketing opportunity for authors. Read on for tips.

Readathon2016

1.   Host a reading party for your review crew or street team. Send “invitations,” create graphics for your blog or social media channels, develop content to foster engagement such as questions related to reading, inviting recommendations, etc.

2.  Donate 5, 10 or 50 copies of your book (digital is easiest and least expensive) to new readers so they can participate in your sponsored Readathon event.

3.  Share information about National Readathon Day in your newsletter or on your blog. FAQs

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Machine Mean

Despite my overzealous title for this article, I am not jumping for joy over the recent news of the downfall of the hybrid indie/small press publisher known as Booktrope. I’m not exactly surprised either. Let me be clear about at least one thing, I’m not going to pretend as if I known all the answers when it comes to the business of publishing books, such a business has existed well before my time on the playing field. I can share only my own experiences and what I’ve seen regarding general popularity in marketing and consensus among a few like-minded writers. After reading a few other articles on this similar subject matter, and also seeing how some were reacting on social media and groups on Facebook, I felt perhaps someone out there somewhere would like to know what I thought of everything. And by everything, I mean not just Booktrope, but also the underlying causality of the…

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DigitalReader's Weblog

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Google plans to shine a light on local news articles in Google News by creating technology that online publishers that can use when the content becomes part of national news stories.

The move, announced Monday, aims to improve Google’s core News service by incorporating hyperlocal results in the news feed. News stories from local news sources will receive a “Local Source” tag on Google News on the Web, as well as on the iOS and Android apps.

Tagging is automated and intended to identify local source articles, analyzing the physical location in which the news topictakes place. The technology compares past locations with the current article’s location.

“Local Source” articles are identified automatically by looking at where a publisher has written aboutin the past and compares that to the story location,” James Morehead, product manager at Google News, explains in a blog post. Those searching on Google News will see…

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Millionaire's Digest

1. Write a in-depth, well-researched blog post.

If you’re creating content in a crowded space, you’ve got to make your blog posts stand out from the crowd. One of the best ways to do this is with in-depth, well-researched blog posts.

2. Create a mega list of helpful tools for your industry.

People love lists. They love them even more when the list provides immense value to their daily lives. That’s why creating a mega list of helpful tools is such an epic content idea.

Brainstorm a few topics that you could use to create a mega list like this in your own campaigns.

3. Conduct original research and publish it.

Many people have created amazing content using the research that others conducted. But just imagine the types of content you could create if you’re the one that published the research. Not only would it attract readers, but your website could…

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jmm2644

A great way to keep someone informed of your latest work is having a RSS feed. Basically an RSS feed is like a small table of contents for recent work. It usually has a title, date, and description for each entry. RSS feeds can be subscribed to by users who want to keep tabs on what you are doing. They can use a RSS reader to see all the feeds that they subscribed to which keeps them up to date. Having the link in your feed allows people to come check out the content when it seems like something they would enjoy.

If you are familiar with how twitter works, then you understand the basics of an RSS feed. Following someone is generally the same as subscribing to their feed. You will see the most recent updates as they come in. If someone stops posting as frequently you will see…

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