Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: First Course, “Learn about sponsored ad types for KDP authors”.

“In this course for Kindle Direct Publishing (KDP) authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives. 

Photo by Charlota Blunarova on Unsplash

After taking this, you will know how to:

• Identify the benefits and use cases for Sponsored Brands and Sponsored Products.
• Select the appropriate ad type for campaign objectives”

Okay, let’s do this. I’m taking the course. It’s supposed to take 12 minutes. It took me closer to half an hour, but I needed to grab a coffee and had multiple interruptions.

I already knew how the auction process works from doing it before. I paid more in clicks than I made in sales, so it was a fail when I did the charge-per-click auction campaign before.

When I get around to trying a sponsored brand ad, now I know that I’ll need to create a custom landing page. I’m assuming I’ll have to create it, anyway. I haven’t gotten that far yet to find out how that works.

Bring on the next challenge! I’m going to experiment with the first book marketing endeavor.

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Previous Posts:

• Can We Please Get Back to Writing, Marketing, and Life?
• Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: Earning the Badge quiz.

Next Posts:

• Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: Second Course, “Target your sponsored ads campaign for KDP authors”.

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