I like to think I’m not alone in this, but over the past few years with so much feeling useless, first from the surreal feeling of being virtually imprisoned in your own home, relegated to working and living looking out the window at a world untouchable to you, feeling agoraphobic even with the scary new world out there shut down by Covid, a character in a story not of your own making…
Before you read on know that I, for one, am a middle ground person. I like the middle ground. It’s a space for tolerance and allowing more and bigger differences. It’s looking at both sides without having to feel like you aren’t allowed to empathize. You can see the truths and crazy on both sides and know that somewhere behind all the angry posts and memes of people attacking each other is a different world where these people were once perhaps friends, comfortably friendly neighbors, and families that joked over a seasonal holiday meal and hope we will one day return to that world with the devastating rift of these recent years an old fading scar we don’t like to think about. You can stay true to you without taking sides in a fight you don’t always feel is yours to side on and that sometimes, sometimes often, feels like it has gone a step or a mile too far. You can’t mediate the un-mediatable, but you can embrace that small warmth still in your heart and maintain friendships and family relationships with people on both sides of a thing where you can still see it from a different and less biased (because whether unbiased truly exists is speculative) perspective – your own.
The endless days into weeks into months, now passing two years of the world being an utterly alien place of people hiding behind masks, nervously pretending bumping elbows is the new handshake, scenes of grocery store rage when someone gets too close to someone else, doesn’t follow the now worn out arrows on the floor, or takes too long deciding what they want and holding up the whole aisle of people who aren’t supposed to pass… now morphed into two angrily divided factions of the rule followers vs. the equally defiant declaring, “You are not the boss of me!”, both surrounded by everyone else who just wants to get through another day with the shredded remains of their sanity intact.
Your social media groups and friends dwindle as you find groups overrun by political meme bots and trolls erasing all relevance the group had to replace it with a series of false ‘truths’ and memes designed to spread lies and inspire division and anger, and unfriending people who cross a line too far for you in their newly embraced beliefs, or newly empowered to declare beliefs you had no idea they had and subsequently attack anyone with a differing life view from them.
Without the ability to do book events, speak to actual real life people who are interested in your books and writing, cutting you off from any feeling of support in the writing that drives you, that is who you are, and feeling trapped in the unreality of fog of a life completely out of your control where you are witnessing through a computer or phone screen everything going down, people you know falling down a darker version of an Alice In Wonderland rabbit hole of madness into the world of conspiracy theories that deny logic, up means down, truths are lies and lies are truths, everything that is not what they want to hear is automatically a lie, and everyone who doesn’t rejoice in their beliefs is the enemy,…
Adding to that the long dark and short days of a winter that seems colder and has had more bad weather and bad road conditions days, and much more snow than we’ve had in a while. We’ve now hit the third highest snowfall by this date in 150 years here at 156.6 centimeters of snow!

It’s all made writing and attempting to market writing feel kind of pointless. Okay, totally pointless. Everyone out there seems to be too busy being angry at each other for mundane things like your books. Even trying to write a blog post is a chore you just don’t see much point in. You do a few bits of writing or blogging, promising yourself and all 2.4 followers that you will do better and blog and write more consistently, and drop off the face of the blogosphere for more months without being able to get your head in the writing zone.
And all of this nervous anxiety, stress, and growing frustration that surrounds us all and filled our world like a suffocating dark pall has now erupted into an even more volatile divisive ‘you’re either with us or against us’ mob mentality where for the rest of us it feels that a middle ground is an unwanted by them and uncommon place somewhere beyond the dark mountains of Grimdark, past the Forbidden Forest, and beyond the river deep in the Netherworld that takes you to a new undiscovered world. Canada has erupted into protests of an eclectic smorgasbord of anti-Covid mandates, anti all Covid safety measures, anti-government, anti-anti, anti-protests, and anything else anyone wants to declare anti sentiment to. There seems to be something for everyone and anyone not following any given crowd or other is somehow the enemy. Country border crossing and streets surrounding government buildings are being occupied and blocked off with the gleeful blaring of horns, music, dancing, and street parties with, yes, bouncy castles, saunas, hot tubs, and where’s the beer garden. They rejoice with a sense of righteousness the growth and spread of this movement to other countries and continents and are genuinely shocked that anyone would oppose and try to shut down their righteous protests. Businesses already sorely hurting from the seemingly never-ending effects of Covid are forced to shut down by the protests and local residents are yelled and sworn at, threatened, and in some cases assaulted in various protests across the country. Hospitals are targeted with slow drive-by caravans and amassed protests meant to intimidate and block access to emergency care as if they are somehow the enemy. The once celebrated doctors and nurses and other healthcare workers are warned to not wear their healthcare uniforms outside the hospital walls out of worry they might be targeted by the protestors blocking their places of work. Schools are made the targets of protests with kids sometimes being verbally attacked by adult protestors for why? Being there? – as if somehow the schools and kids are to blame for safety restrictions, are somehow the enemy too. People have been physically assaulted by having their masks ripped off their faces and angrily demanded to stop being “sheep” at some protests as though their right to choose to wear it is somehow less important than their attackers’ rights to choose not to wear it, and to demand everyone else comply with not wearing them regardless of their health concerns and what makes them feel safe even as they proclaim to be fighting for everyone’s rights to choose.

All this ever growing boiling up hate, fear, and anger seething around us in an ugly-dark tempest both online and in real life should be a wellspring of writing muse for any writer of darker fiction, right? It’s a million bases for horror stories playing out in the real world like a tangled heap of writhing demonic limbs in a Hades pool.
So why is it so hard to get the head into the writing game? To bring that focus to the muse and stories to life at your fingertips?
Perhaps it’s the real-life horror of having lost people you care about and worrying about loved ones, and perhaps yourself, who are at heightened risk of dying of this disease, people who need to be protected while all around you are the cries of “Me! Me! Me!” and “My rights!”, while their very demands would take away the rights of people you care about and want to protect, perhaps yourself, making them prisoners in their homes, further marginalizing the weak and sick in favor of the ‘rights’ of the healthy.
With all this, I have a confession to make. I have abandoned even trying to market since that first Covid lockdown. I’m still struggling impossibly to get my head and heart into a writing focus, let alone even thinking about marketing. I have abandoned the various blog series of posts I felt I was valiantly committing myself to. And my sales are clearly showing it. I downloaded what I could of my sales numbers for the past two years across multiple platforms and markets to find a consistently round figure appearing again and again, one that resembles a slightly elongated “O” – the ever majestic, or in this case pitiful, “ZERO”.

But at last, there seems to be that glimmer of hope. All the cliches, light at the end of the tunnel, and so on. With the mutation of this hateful disease into something that has once again overwhelmed hospitals with the sheer vast numbers of its now extremely high transmissibility, but has proven to be much less deadly overall, and now those hospitalizations beginning to drop, the world is starting to peak out of our dank dark cave to the new dawn breaking on the horizon. While some governments are caving to the angry political pressure of the protests, others are embracing a more measured careful approach to loosening restrictions and opening our lives back up.
We are finally stepping into that long promised “new normal” of learning to live with a new endemic, but still deadly for some, virus.
So, can we please now get back to writing, marketing, and life?
I am going to start with a three-pronged attempt:
- Tackling marketing, essentially re-learning it. My first glimpse showed me new options that I was unaware if they existed two years ago.
- Organizing myself and my tiny writing ‘world’, and
- Writing. Writing anything: A blog, story idea, story start, editing, revising, progressing WIPs those baby steps our mountainous leaps towards completion.
I ordered myself a filing cabinet. I needed one for years. Probably need two. But I wanted one that matches my desk, aesthetically, and in height to essentially give me a larger working surface. My desk pretty much just fits my laptop and because of limited living space is front and central in the living room. I’ve searched off and on for the past 3-4 years. My partner in life and everything found me the perfect filing cabinet. It’s not ugly, is really quite nice looking, and matches the desk aesthetically and in height. Naturally with the current shortages in everything from paper and wood products to driver and shipping shortages, it’s out of stock and unavailable for the foreseeable future. But I found another one, black and metal, not quite what I want, but the height measures 0.02 inches off from my desk height. I could probably put an area mat under the desk to fix that.
Unfortunately, the nice pretty perfect but out of stock filing cabinet also happens to have a desk designed to match it. So, there won’t even be a small color variance.
Can a writer collect desks like a reader collects books? Anyone want to buy a few hundred of my books so I can afford it?
While I’m waiting on that filing cabinet to be delivered (I LOVE ❤ free shipping!), I’m starting to work on re-learning the marketing thing.
I’m starting on Amazon. And, because my sales have been at or near zero across all channels with zero efforts towards promotion and marketing, It’s like starting with a new slate. I’m going to pick one book and target it alone with one marketing effort. Then I’ll pick another book and different marketing resource. I’m going to run an experiment on myself, targeting each book one at a time with a different marketing effort and see how the numbers play out. I have ten books published under two pen names, but that includes a 4-book series and one that is so far 2 books. So, when I expand into the subsequent series books, I expect any successful marketing on those will also affect other books in the series.
Under “Amazon Ads”, Amazon also has options to register for Amazon Ads webinars and to enroll in free Amazon Ads training courses. It sounds like a grand place to start.
I clicked on the Amazon Ads webinar link and it even filtered it already specifically to “Webinars” and “Book author” advertiser type for me. Nice. It wasn’t immediately clear if they charge for the webinars. They are on demand and you have to register for them.
This is what I found: “Amazon webinars and workshops are free of charge unless otherwise stated during the registration process.” So, I’ll be checking out those. I don’t have a marketing budget let alone a training budget. I need to sell books to have a budget. The ‘pays the bills’ day job helps pay our cost of living bills. There isn’t much of a wiggle there for personal interests to be added to that budget.
The Enroll in free Amazon Ads training courses starts with a “Complete the quiz to earn a badge!” declaration with a “Get Started” button and options to choose course, do the quiz, and take a survey. Teenager number one made a face of disgust and properly done eyeroll at the badge thing.
But hey, let’s earn that badge!
Next Posts:
- Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: Earning the Badge quiz.
- Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: First Course, “Learn about sponsored ad types for KDP authors”.
- Let’s Get Started Back to Marketing and Promotion – Amazon Market Resources Free Amazon Ads Training Courses: Second Course, “Target your sponsored ads campaign for KDP authors”.