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Posts Tagged ‘blogging’

How can you kill two birds with one stone? Simple. Follow that cliché! Blog.

Since most of us writers don’t make a whole lot from our writing, if you are among those that do sell any books, it doesn’t take much to put you in the red. Yes, there are ways to publish without spending a penny on it, but effective publishing, and promoting, costs money.

Blogging is one way to promote yourself and your work on any budget from, “Budget? What budget? I’m dead broke.” to “Budget? Haha, yeah, I don’t even think about what I spend. I don’t worry about money. I’ve got lots.”, and you don’t even have to blog about your work. You can make your blog about anything.

Photo by Daniel Thomas on Unsplash

Just because you write a particular genre or subject, doesn’t mean that’s what you have to focus your blog on. Maybe you’d rather discuss the plight of the Pacu Fish. If you don’t know, they have weirdly human-like teeth. Personally, I suspect this is the result of some hapless person who really angered someone big time, and was cursed that they and their generations to follow will forever live as fish.

Whatever your passion is, you can make that the subject of your blog. Write it enthusiastically. Write it well. And, the most important point, try to write it on schedule.

Consistency is magical. Stay reasonably on topic. If your passion is painting burned out skyscrapers and you grow a following blogging about those post-apocalyptic symbols, your readers likely won’t be interested in your post on tapioca pudding, unless it’s pudding found in a burnt skyscraper.

Posting occasionally and sporadically won’t grow much of a following. If you are going to do a monthly blog post, try to schedule it for the same day each month. People like consistency. They want you to be reliable.

Frequent blog posts can be a big challenge, especially with daily life and other things getting in the way. If you are going to commit, make it a schedule you can likely keep. Too frequently posting could set you up to fail, and if too frequent, is also spammy.

Don’t be spammy. Nobody likes having their email clogged with spam. If I’m getting multiple notifications a day every day on the same blogger posting, I’d stop following them pretty quickly. I find one a day every day from the same blogger too much. I don’t have the time to read that and would be just deleting the email notifications and probably killing that blog subscription.

Speaking of execution, how are you committing that murder of the second ‘bird’? Blogging serves a second purpose.

Blogging is writing practice. So, not only are you working to build a following that will hopefully result in some book sales, but you are also working at practicing and improving your writing skills.

Don’t wait. Start blogging before you publish.

While the writing practice and working to develop your writing voice is a bonus, the main purpose of your blogging is to put yourself out there and build a following. Your blog is a checkmark on your writing platform to do list.

Building a following is key to building your author platform. Any potential agent or publisher is going to be a whole lot more interested in the author with an extensive following than the one with a few dozen co-workers, family, friends, neighbors, and the odd random person they don’t know in real life.

Whether you are going traditional, with an Indie or small press, or self-publishing, that following is a pool of potential buyers of your book. The bigger that pool is when your book comes out, the better your odds are at generating sales through your blog.

You want to get your followers excited about your upcoming book if you can. Get them interested enough that they are sharing and spreading the news about your book. Only a small percentage of your followers will typically buy it, so the more reach you can get them to spread for you, the more potential buyers see it, and your list of followers can grow.

How do you start a blog?

Find yourself a blogging platform and start writing articles.

Simply put, a blog platform is a service or software for managing and publishing content on the internet in the form of a blog.

WordPress is one of the most popular platforms. It has both free and paid for themes that have a range of customization ability. There are plugins that let you do even more. You have to buy a subscription to use the plugins, but you can still do a pretty decent blog for absolutely free.

There are two variations of wordpress.

WordPress.org is a self-hosted open-source software. It’s free to use, but I’m sure there’s some catch in there for them to make money off you. Self-hosted = you need a domain name and web hosting. It lets you do more than the other WordPress, but a domain name and web hosting is not included in the “free” price tag of this software. You will need to find these and will have to pay for them. This also means that you or your web hosting service are responsible for doing all customizations, updates, and backups of your blog site.

WordPress.com is what I currently use. It is a hosting service created by Automattic, so it’s got the all-in-one on providing both the blog platform and hosting service. It has options ranging from free to crazy expensive. You are more limited in what you can do than with the .org, even more limited with the free version. You can get your own domain for a price. You have to have a paid subscription for that. They plug ads on your blog to make money off you, and you cannot plug your own ads to monetize. If you max out your storage space on the free plan, you have to upgrade to a paid subscription. When that happens, I’ll likely look into the costs of getting that domain name and web hosting to switch to the .org.

What I dislike about WordPress.com is that the new editor automatically removes all extra line breaks and color in text when you copy/paste your post into it, and doesn’t allow for font type changes within the post. I write in Word, all prettily formatted, and copy/paste it into WordPress. Then I have to go through the entire post adding back in the line breaks and re-convert sub-headers back into sub-headers and re-colorized any text that I didn’t want black. Line breaks – those empty spaces – help make your post easier to read and breaks up bits that don’t necessarily go together.

Blogger is another common one. You may have heard it called “Blogspot”. They aren’t one and the same, but they do work together to provide you a blogging platform. Blogger is the publishing platform and BlogSpot is a domain service provider. Both are available for free. You can also pay to get a custom domain name.

Warning: some authors have reported having issues with Facebook flagging Blogger blogsites as violating their anti-spam rules. Apparently Facebook lately equates Blogger with spam. Hopefully they will fix this.

There are others, and also website platforms like Wix that let you do a blog in addition to the website.

Do your research before you start. Find out what blogging platform best suits your needs.

You will find that you can auto-feed many blogging platforms to cross-pollinate your articles onto other social media sites with your blog. Where they are capable of feeding to depends largely on who owns what and who set up their sites to work together. I was able to set Blogger to feed into Wix (a website platform), but had no success trying to get WordPress to feed into Wix. Blogger also fed posts into Google+ before Google shut down that platform.

This article says you can import WordPress blog posts into Wix (you have to log into Wix to read the article). I’ll give this a try later when I get around to updating and spiffing up my Wix page.

My WordPress.com blog auto-feeds posts to my author pages on Facebook and Amazon, Twitter, Tumblr, and LinkedIn. It also has a new create a podcast episode feature that lets you convert your text blog to audio. I tried it out. Cons = it sounds like a robot, tends to skip words, and will mispronounce words including names and anything that is a heteronym (same spelling, different pronunciation). There is no way to fix those errors at this time. It’s new, so hopefully they fix that, but they probably won’t be able to get it to sound human.

Vlogs are another option.

Like audiobooks, they are also increasing in popularity. Why read a blog when you can listen to a video blog while you are doing other things like ignoring the other people in the room? Right?

Vlogs have their own group of hosting platforms. You could probably get away with creating the posts on your phone, but if you want a professional feel, you’re going to have to invest in equipment, find some sound and video editing software, learn sound and video editing, and find a quiet place to record. I’m probably making it sound harder than it is.

What else are these posts on YouTube, Tik Tok, and other social media and video sites where people are essentially blogging by video if not a form of vlogging? No, not the barrage of so-called challenges and other bizarre and mindless shares. I’m talking the posters who actually use these media sites as vlogs. There are other platforms out there designed specifically for vlogging.

You also have to be capable of speaking coherently while recording yourself. I’m still working on developing that talent.

One of the benefits of the blog is the side bars and pages.

In the side bars, you can have click to follow buttons, signups for your newsletter, and photo button plugs linking your readers to buy your books and products.

Pages give you the option to set up a click away page featuring any or all of your books and products.

Readers can come for the article and see your books down the side, buy them, learn more about them, and click to follow your other social media accounts.

Keep writing my friends, and good luck on those blogs.

SELF-PROMOTION IS A FOUR LETTER WORD Posts:

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November is over, and as the dust settles (quite literally) December has come upon us to take hold of our lives.

Ugh.

 

With NaNoWriMo 2017 finished, the first thing that had to be done was rallying the troops, my unwilling participants (aka the family), into a day of binge cleaning.

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Custom hat made at Lids

 

We did my birthday.  Happy birthday to me.  The best present being the custom made hat from Lids and Tuxedo cake from Costco.

Then the dreaded mall crawl.  That ovicerous mental and physical torment that involves traipsing through crowds to buy presents for the people in your life, who you have absolutely no idea what to get for them because a) they can’t think of anything they want, b) they don’t do anything, no hobbies, no interests, and c) your gift picking skills leave something to be desired, namely actually having gift picking skills.

 

P.s.  I just completely made up that word.  Ovicerous.  There is no word in the English language that describes my dislike of crowds over-filling the too small aisle spaces in the aimless pursuit of shopped for products.

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The #BigDumbBunny aka Roxy the shelter dog no. 2

 

I came home to find the furniture rearranged.  I now have a desk view of the back yard and the rascal, the wild rabbit that lives under the deck and continuously teases and torments the #BigDumbBunny, aka Roxy the shelter dog no. 2.  It’s better than looking at the wall, although It’s only dark Monday to Friday and all but between the hours of too late in the morning to way too early in the afternoon.

 

Now, nine days into December, and the dust that settled over November only to be disturbed at the start of December is finally starting to settle.  We had to do another mini purge, this time getting rid of furniture to make room for a Christmas tree in our new to us house with less space than the old one.

Yeah, after fourteen years living in a small town not far from the city, we moved inside the world of city living.  Sort of.  More on the outskirts, but still within the bubble of city life.

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Mouse pad at Cafe Press

 

I made a mouse pad.  It’s not bad.  Great for home, a little thick for on the go.  I refuse to learn how to use the mouse pad built into the laptop because it makes me swear too much.  A pair of runners gave up their life for me to get the photo used for the mouse pad.

P.S. you can buy this mouse pad here

 

So what now that it’s December?

Today, we will find the tree and decorative remnants among the boxes of still unpacked debris of moving and put up the Christmas tree and decorate the house.

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I am making pancakes.  Oops, in thawing them out, the package of breakfast sausages sucked into itself like a bowl of half soggy wieners intent on avoiding being eaten.

 

 

 

And it is time to prioritize and sort out what projects to concentrate on.

The Gypsy Queen is in final edits.  A read through, an upload and download on Kindle for another read through.  Then I can decide if it is good enough (is it ever in the eyes of the questioning uncertainty of the author?) for anyone else to read it and brave the opinions of the beta readers.

I need to finish my NaNo from this year.  The next installment and hopefully the last (except for White Van which is a standalone) of the McAllister series.

I also promised a book two of the Latchkey Kids.  That is a work in progress.

And I made a promise to myself to focus on editing and finishing the myriad of completed, mostly complete, and semi-completed drafts that have been left to sit over the years.

And there are my more beloved projects that I just don’t want to leave sitting on the back burner.

There is also that one immitigable truth.  Editing is not fun.  I would much rather be immersed in the spell of some dark scene flowing through me spontaneously onto the page than endlessly editing and re-reading the same words more than a hundred times over.

Unfortunately, like every author I know, I don’t have the luxury of saying, “Wow, I am making so much money off this writing gig I can just quit work and do it full time!”

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I don’t expect to have a lot of time this weekend to get done what I need to do for me, for my writing.  Laundry, groceries, house cleaning, and all the other drudgeries of real life.

 

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We also have only a few short weeks to consider finishing the Christmas shopping, baking (it’s not Christmas without some damned Christmas baking!), the endless list of various donations to everywhere you live, work, school, play, etc joining the cause of bettering Christmas for the less privileged, and the family get togethers.

 

 

Next month is January, we can breathe a collective sigh of relief that the nonstop Christmas merry-go-round has stilled, and greet the NaNo start of the “What Now” months with the making of an official promise to revise your NaNo novel.  Are you game?

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email vomitWe all want to wow people into following us. Whether you are a published author, a professional reviewer (aka you write reviews on various products either for monetary compensation or in exchange for free stuff, with the expectation of getting some form of compensation for ever review), some form of professional or quasi-professional, or just blogging for kicks, it’s the reason you blog. It’s the reason I blog. Otherwise, we’d all just be giving out TMI and posting pics of our pets and suppers on Facebook and not bothering to write blogs.

 

want more followersProducing good and interesting content is the way to go. The blogosphere is the boxing ring and we are doing the dance off, yelling “PICK ME! PICK ME!”

Successful blogging means not just getting your articles read, but gaining followers and keeping them. It is writing articles they want, and sharing articles that will interest your followers.

 

Whatever the content you share, you need to do it often enough that your followers don’t forget you exist. When that happens, you sink into the black abyss of the web.  You don’t want to go there, because I’ve heard ugly rumors of what resides there. Yes, ugly.

Things like this.spider monster

It is a dark and terrifying place. Cold too, very cold. Or is that the chill of fear dripping down your spine?

 

Finding interesting content to share means following others. Successful blogging also works on a quid pro quo, only without the expectation of always getting something in return. No, it’s not squids gone pro. If you don’t know what quid quo pro means, you can Google it. Basically, it means you scratch my back and I’ll scratch yours.

In blogging, you follow others, who may or may not follow you back. You share their content because you liked it or think your readers might. You follow rules of decorum. In other words, play nice.

 

blah blah blah

But, every now and then, you encounter the over-sharer.  This is the blog world’s equivalent of the Facebooker who spams your feed with so many posts of their kids, their pets, their meals, what they did, are doing, and are about to do, Oh, very large hammer.jpgand what they are doing now, and now, yeah you get it … until you find yourself so sickened by their posts that you want to put your own eyes out, cancel your FB account, and put your computer out of its misery with a very large hammer. (Wow, that is one heck of a run on sentence, just like those annoying posts without end. OMG, there was a period in there but it still never really ended, did it?)

 

The blogger over-sharer will put up a mass of posts, their own or shared; at this point it really doesn’t matter. The thing is, unlike FB, when a blogger posts a vomit of blog posts and you do not have your notifications turned off, each and every post will ping your email inbox.

Yes, each and every one. So, you can turn off notifications and not know when one of the sites you follow posts an interesting blog, sending them to the bloggo black hole and likely forgetting to check and follow them (because you are so darned busy and these things just happen).

Or, you are subjected to having your email inbox spammed. Bloggers who spam you with 36 blog posts, each pinging your email inbox individually, because you made the mistake of following them, just aren’t getting it.

vomit

Now, when I get 36 bog posts from the same blogger spamming my email inbox, they have effectively vomited in my inbox. Yes, I had 36 one day, all at once, an incessant ping ping ping ringing and pinging. I had to shut my phone off and count the toll later.

 

 

Delete and unfollow. Yes, Virginia, there is such thing as too much.

 

unfollow
You need to strike a balance in your blogging.

balance

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