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Posts Tagged ‘plugging your book’

job experienceAt first glance, they may not seem to have anything to do with each other, the slogging away through job postings, sending out resumes, hoping for some slight recognition in the form of an interview that may or may not get you anywhere, let alone get you a job, and trying to plug your book.

 

When you think about it, they really are not all that different.

Both are selling yourself, who you are, and what you have to offer.

 

one in a crowdYou are an unknown entity, one small piece of paper in a sea of mail.  A single job posting can elicit hundreds of responses from hopefuls.  In the same way, your book is only one in a sea of books vying for the reader’s attention.  Worse, you are not competing against hundreds, but against thousands of hits that may show in a search before yours.

 

While it is easier for the professional to brand themselves, many professions being close-knit groups where everyone knows pretty much who everyone else is, publishing is more like the mainstream office flunky.  You are literally one in millions.

 

brandingBranding yourself and getting your name and image out there in local circles definitely can help.  Make your name itch their scalp with a sense of familiarity.  I heard that name.  It’s familiar.  It makes you harder to ignore.

 

But how do you do that?

 

I sent out news releases for my new release, Garden Grove, to every local news outlet.  One – only one – posted it.  And they got my gender wrong.  But that’s okay, because apparently books of this genre from male authors tend to sell better, but that is a topic for another day.

 

you are not famousApparently, if you are not already a well-known celebrity author, most news agencies won’t touch your new release.  Like the big publishing houses, they know big names sell.  Unknowns don’t.  So, now the challenge is to get past that.  After all, nobody will ever buy or read your book if they don’t know it exists.

 

Any skills you’ve learned in life in selling yourself or anything else, whether is the job hunt circuit or through your daily job, you can use that knowledge to help you sell yourself and your books.

how will your book get noticed.jpg


First, you have to get their attention
.  Why, out of the faceless stack of emails, letters, and other media, should they bother looking at yours? Don’t get buried, get noticed.  When there are literally millions of published books, hundreds coming out daily, on every site, how do you get the reader, or the person filtering through those news releases, to notice YOU?

 

get into their heads.jpgInsinuate yourself into their heads.  Plug yourself wherever and whenever you can.  Make your pen name go from the great white unknown of white noise to something that rings a vague sense of familiarity.  A sense of familiarity brings the world together.  When a reader is scanning a list of books, when nothing special about the covers pop out, what catches their attention?  The feeling of the familiar.  Familiar is safe.  Familiar is home.  Familiar is friends and family.

 

 

who are youThen, you have to make them know who you are.  Brand not just your pen name, but your photo as well.  Whatever that photo may be, whether it is you or not, that is your brand.  That is what becomes familiar.  Like the logo of so many products and stores, once it becomes familiar it is instantly recognizable and the human brain will target it in a lineup of unfamiliar images.

 

branding3What is branding?  In simple terms, branding is making something familiar; making it consistently familiar.  When someone sees it, they know exactly what it is about.  Branding is making it reliably about something meaningful.

 

When you see or hear the name Stephen King, you know exactly what it is about.  You know immediately, this is not a car or brand of chocolates.  You are not wondering if the book cover will be fanciful imagery of a scantily clad love-struck young woman mooning over a buff man in a field of flowers.  You know immediately who this author is and what he is about. You expect demonic clowns peering out at you from sewers, possessed cars, and anything else that may titillate your fears.  That is branding.

 

Find those little ways to get you and your book to show up, even if only randomly.  Advertising can be expensive.  So can trying to get yourself into local events.  In addition, there is the cost of printing up a bunch of books to give away or have on hand.  As a newbie author, you likely don’t have that kind of money to commit.

 

Randomly placed posters might be one way.  Get out and talk to random strangers.  Heck, maybe even show up for those fundraising used book sales where you can talk to people and maybe give away a few free autographed copies.  It may not do anything at all for you, but it may get a few people talking about you.

 

word of mouthThe best sales gimmick is word of mouth.  When I heard non-book readers talking about Dan Brown’s The Da Vinci Code and all the negative hype about it, and how they needed to read it to find out what all the fuss is about, I knew immediately that his people nailed it.  They nailed making the word of mouth advertising work.  Instant hit.

 

But the hardest part of getting anyone to notice you and your book is to get anyone to notice you and your book.  There are as many ideas out there on how to do this as there are people trying to do it.  Some will work, some won’t.  None will work every time or for everyone.  It’s a bit of a crapshoot.  But you will try because it’ the only way to sell books.  Obscurity sells nothing.

 

 

i am addicted to youMost importantly, give them a reason to love you.  Your writing must be quality, and your editing even better.  Without a quality product, you are nothing.  The junky dollar store stuff that looks cheap, and is of poor quality, is quickly forgotten or tossed out.  But whether something cost a dollar or twenty, if it is quality that is what stands out.  People remember good quality.  They brag about it.  They are impressed and want others to be too.  They come back looking for more.

 

 

Garden Grove Cover-FinalGarden Grove can be downloaded in multiple ebook formats FREE on Smashwords using coupon code YV67F until Dec 31/15.

 

Reviews left on your favorite online retailer are very much appreciated.

 

 

Can you handle a little darkness in your life?

  https://www.smashwords.com/books/view/587705

 

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