How Data Is Fueling the Future of the Publishing Industry
PopSugar is using visual and interactive analytics to create viral and engaging content.
Channeling the phenomenal success of Snapchat has also proven to be an incredibly shrewd move. PopSugars made-for-Snapchat videos have generated 19.5 million views in April, 26 million in May, 35 million in June and July looks to continue this trend. These figures are further evidence that Snapchat is no longer just another app for faddy teenagers.
Millennial women-focused, the core audience has an insatiable desire to learn more about what’s going on in the world. But, it’s technology and innovation that is proving essential to growing their audience. Could this data-driven business help anticipate the stories that readers will click on?
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