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Photo by Maddi Bazzocco on Unsplash

Photo by Maddi Bazzocco on Unsplash

It’s the start of the new calendar year. Are you going into it wondering if you are ready to publish? Convinced you are definitely ready? On the fence?

 

Wherever you are sitting on that question, moving from writing and editing to publishing is a big step. So, what if you are ready? What do you do now?

 

First, is to make sure you really are ready to take that next big leap.

 

 

 

If you are writing shorter projects: articles, short or flash fiction/nonfiction, poetry, etc.; you will likely find the rules on readiness for publishing less strict for some publications. Check their requirements before sending your piece in. And if it does not say otherwise, assume they want articles that are complete and edited to perfection, although that does not mean they won’t ask for revisions. Fiction submissions usually need to be completed work.

 

 

Photo by hannah grace on Unsplash

Photo by hannah grace on Unsplash

If you are writing a full length book, it’s going to take more work to make it ready for publication.

 

Pitching to a publisher with a book idea in the expectation of getting an advance to then write the book is almost certainly going to leave you lying flat in the depths of rejection. Unless you are Paul Sheldon (author of the Misery series in Stephen King’s 1987 novel Misery, made into a movie of the same name), or some other movie or book character, this is unlikely to result in a contract.  Big name authors with a track record of best sellers may score that advance based on an idea they haven’t written yet, but for the rest of us this is not how it’s going to work.

 

Whether you are writing fiction or nonfiction, your best option is to send that advance-seeking pitch to an agent, not a publisher. A small publisher may indulge you with a smile and nod, but they are unlikely to sign a contract for an unseen unwritten manuscript by an author whose work they don’t know. And, if you want to get in with the big publishers, you need an agent.

 

As an unknown or little known talent, your best option is to write the book first, perfect it, get it edited, and then pitch it. This way potential publishers and agents can see the quality of your writing.

 

 

Photo by Hannes Wolf on Unsplash

You wrote a book, but is it ready to publish? The answer to that is the answer to this question: is it edited to perfection? It is not enough to write a book. It needs to be written well, to hook and pull the reader in, make them yearn for more with the ending of each page. Editing and developmental errors can ruin this and your chance of being signed on with the publisher.

 

The book market is rife with editing mistakes from the big name authors at biggest publishing houses down to the smallest self-published author. They happen. People edit and people are fallible and let’s be real here, writing and editing a book are huge undertakings. You also don’t really know how much that publisher is actually investing in paid editing, so you want your book as perfect as you can make it before you submit it. Heck, I was published with a small press who claimed to have a paid editor. I suspect their editor was more fictitious than my characters; at least they have some form of life breathed into them through the pages of the books.

 

What kind of editing do you need?  All of them.

 

Photo by Makarios Tang on Unsplash

Photo by Makarios Tang on Unsplash

The four main types of book editing are (in the order they should be done):

 

1) Developmental Editing: This is a structural and developmental edit of . . . everything; including a critique of the essential elements of the story: plot, story structure, setting, timeline, characterization, pacing, and of course, presentation and marketability. You may have already rewritten your manuscript in whole or parts before this, but be prepared to have it stripped down to basics. You may do so again after the beta readers have read it and given you feedback. This is where you might find yourself re-ordering or rewriting events and chapters, reimagining characters, tweaking your story arc, and other major revisions. This will include line editing, copy editing, and proofreading, but does not replace those necessary steps afterwards. With the revisions that will be done, you will still need the following editing steps.

 

Note: at this point you should have or be enlisting beta readers to give you feedback on your story. You may have to go back to the developmental editing on parts or all of your book after their input.

 

2) Line Editing: Line by line edit focusing on the flow, tone, and style of writing. The goal is to clean up unnecessary verbosity, tighten sentences, and fix awkward sentences and paragraphs for readability.

 

3) Copy Editing: Essentially it is text editing. This is a word by word edit to find and correct spelling, punctuation, grammar, language, syntax, typos, etc. This should be done after you are satisfied with the story structure, plot, settings, characterization, and so forth, and have no further changes to the story.

 

4) Proofreading:  The final editing of the book ‘proof’. This is the last look at the print ready book proof before publication to catch any missed typos and formatting gaffes.

 

 

Photo by Ivars Krutainis on Unsplash

Photo by Ivars Krutainis on Unsplash

Your book is perfect. Now what? Now that you have let beta readers at your book and have done further revisions and had all the forms of editing done and maybe done again, your book is ready to publish. Now you need to decide how you want to publish. For some, the old school large publishing house is the only way they want to go. Others prefer the total control of self-publishing. There are also the in-betweens; small publishers, Indy presses, and hybrid options.

 

1) Large publishers. These are the ‘you need an agent’ publishers. They typically do not take unsolicited manuscripts, and by solicited that means coming from an agent who has already vetted the author and their book as something that publisher might be interested in looking at. They also are more likely to expect an instant best seller and less likely to settle for anything less. You write the book, and they put in all the expenses to publish it and take the risks of whether or not it will make money.

 

2) Independent presses are publishing companies that operate solo. They are not part of or operating under the umbrella of a large multinational or conglomerate corporation. These can be large or small publishing companies.

 

3) Small press. The title basically describes what they are. These are smaller independent publishing businesses. They don’t have the large finances behind them, which also increases the risk of them going out of business in the tough world of book publishing. They are unlikely to offer an advance and that’s okay, because an advance is borrowing against future royalties you have not yet earned. It also means they don’t have the same corporate weight in getting your books into bookstores as the larger presses do. The good news is that you don’t generally need an agent to query them on your behalf. Small presses are usually quite happy to discuss publishing contracts directly with the author and are more likely to take a chance on an unknown author or book that does not fall neatly into the mainstream popular market. Like the bigger publishers, they pay the expenses and take the risks, but you are likely to sell fewer books.

 

4) Hybrid publishing occupies the space between traditional publishing and self-publishing. It runs in various models and is called by different names. Hybrid publishing is a newer variation on the publishing business and can involve a larger publisher, independent or not, or smaller publisher. Whatever you want to call it, the premise is that it is a hybrid of traditional and self-publishing; a cooperative agreement between the author and publisher that involves some financial investment from the author. The author has to pay for some of the services to get their book published, generally in exchange for a higher percent of the royalties. The author will also have more control over their book than under a traditional publishing model. This should not be confused with a ‘vanity press’, a term for a predatory company preying on the author’s need to be published (considered ‘vanity’ long before modern marvels like computers and typewriters made being a writer easier).

 

5) Self-publishing is the do-it-yourself of publishing. This is all on you. The author is solely responsible for all the costs and risks of getting that book published. You are your own publisher. There are a lot of services out there available for everything from the four types of editing to typesetting and formatting your files for uploading both to print book and eBook. There are artists and stock photos, and the cover designers to make them into your book cover for you. You are also on your own to market your book or hire a company to market your book for you. Self-publishing authors often utilize POD (print on demand) tools and/or eBook publishing. Self-publishing is your most costly option as far as monetary investments go. It is also probably the hardest to find success at, since you don’t have the name of a known publishing house behind you.

 

 

Whatever publishing route you choose, make sure your manuscript is one hundred percent perfect and do your homework. Research the publisher or service you are planning to use. Look for reviews, Better Business Bureau complaints, and anything good or bad online. Check out the covers of their other books to make sure they look like professional quality covers. How easily found are their books? Are they professional in their dealings with you? And above all, never sign a contract without being one hundred and ten percent sure of it. If you are unsure of the publisher or the wording or a contract in general, the online writing community is an invaluable source of help. So is hiring a publishing contract lawyer.

You’ve likely heard it, that you must build your platform. While a lot of us know what that is, not everyone does. In its simplest description, your platform is your (mainly digital now) imprint on the world. Don’t think of it as your ‘popularity points’. It is not you (and not literally, I hope) standing there waving your arms and shouting for attention. What it is, is what kind of a following you have.

 

Some will argue a platform simply is, but really it could also be argued that it takes multiple forms. Like weaving story threads together, all of these things and more come together to build your author platform. Each part of your author platform gives and takes support from each other.

 

When a potential agent or publisher looks at you, your platform is the likelihood of your book selling in the mass quantities that make it worth their while.

 

Your digital platform is your presence online and how likely new and existing readers are to come across your name or go out of their way to follow you. It is everything from your Facebook author page, Twitter, and Instagram, to your Amazon author page, Goodreads, your name appearing in Google searches, and your blog posts and website. Every like, share, and comment online is building your author brand.

 

Your product platform is the work itself that you do, your writing regardless of its form, or whatever services you are offering. This includes public speaking engagements.

 

Your professional platform is your level of professionalism and the quality of your work you put out there, and that doesn’t just mean your writing, editing, and book cover or the services you provide, although a high level of professionalism in those areas is a necessity. It is also the level of professionalism you show at every stage and in every face. It is how professional you come across online, in person, letters, socially, and, yes, in your actual work. This is also memberships in organizations.

 

Building a platform involves creating your author brand. It is what people think of you. Your contacts: who they are and how many. It is you connecting with your audience, both existing and building it larger.

 

Everything is an opportunity to build your brand and platform. If you are doing the circuit of craft markets and genre events (ie poetry slams, SciFi, fantasy, and other genre conventions … the list is endless), use every chance you have to schmooze. Meet people, talk business, be sociable and friendly, mention what you do, make connections both professionally and with your potential fan base. Have a stack of business cards with your social media author links that you can hand out to potential peers and fans so they can connect with and follow you. You can get cards made up for a very reasonable price with Vistaprint (they constantly have coupon codes for deals!) and other print on demand business product printers.

 

Hint: When you are making your own business cards, remember to increase the brightness and contrast if there is a picture. Like book covers, it will print darker than it shows on your computer screen.

 

 

Think before you post. One wrong rant can derail your reputation as a writer and a person. In social media groups and on your professional pages be courteous, kind, and respectful. The impression you give when you communicate in social media is your online brand.

 

 

 

Think about the ways you can build your author platform (this list is not inclusive of every means):

  • Figure out your target audience and cater to them
  • Blog
  • Build an email list and send out newsletters (but don’t SPAM them!)
  • Social networking / social media
  • Write articles or columns
  • Do guest contributions to others’ blogs and websites
  • Public speaking appearances and readings
  • Membership in professional organizations
  • Interviews
  • Podcasts
  • Visit book clubs
  • Find places to do book signings (craft markets, conventions, libraries, stores, etc)
  • Schmooze and hand out your social media links business cards
  • Book readings
  • Put out more work. This is probably the most important. Keep working and putting it out there.

 

Photo by Olivier Guillard on Unsplash

For some reason, NaNoWriMo entirely aside, November seems to be the busiest month every year for me. It’s the season of winter craft sales for those doing that circuit. If anything goes sideways at work it is always November (for me, at least). At home it’s the beginning of Christmas planning, decorating, gift lists, baking, and trying to figure out how to make that Christmas budget stretch farther than humanly possible. Even notwithstanding that, November just seems busier at work, home, and everywhere.

 

And then, just to make a busy month more so, we have NaNoWriMo. I hope you fared better than me. With working Monday to Friday at the ‘pays the bills’ job, my commitments to the Manitoba Writer’s Guild, and working doing book events and playing catch-up on the weekends, my NaNo time amounted to a random hour or so, dwindling to that in a week if I’m lucky.

 

Yet we writers persevere and push on, counting those words and plugging in five minutes here and ten minutes there of writing. The stress builds as our word counts rise, perhaps falling above or below the curve of 1667 words per day of the NaNo arc.

 

By November 30th you feel like you need to decompress or your will implode, or maybe explode, with that self-imposed pressure. It can be hard to put it down after obsessing over that project for thirty straight days. So, how do you do that?

 

As a general rule, I don’t let myself look at or even think about that NaNo book for two months. (This year will be different since I split it between multiple works in progress and essentially had to give up the ghost mid-November and accept failure). But this does not mean I take a months long break from writing.

 

 

Photo by Nicholas Green on Unsplash

First, breath! It’s over. You did it! You survived National Novel Writing Month. Let yourself take a well-deserved breather. Take a bubble bath with a glass of wine or binge watch something cringe-worthy. Whatever your go to relaxation method is, you deserve it.

 

Focus on another writing project. Whether it is outlining a new project, editing a finished one, working on an existing one, poetry, short or flash fiction, articles, it does not matter. While you are backing off the manic pace of NaNovember, put some of that drive and habit you gained into keeping a writing routine going.

 

Accept that your NaNo project may be junk and move on. It’s okay to feel like you wrote trash and you won’t be alone in that feeling. Heck, a lot of first drafts will incite that even with meticulous time and care put into them. And that is exactly what it is, a first draft. Do not dwell on it (yet). It’s not a waste of time or of writing. Editing fixes all (usually).

 

Think on what you learned through NaNoWriMo. What did you discover about yourself and your writing strengths and weaknesses? What will make next year’s challenge more survivable? How can you use it to improve your daily life and writing?

 

Through December put that compulsive drive into family and the holidays. After all, it is the season and a very busy month too, and you probably neglected them just a little through NaNovember.

 

January is the month of … Exactly! You will have made your New Years resolutions and maybe even meant it when you said them. You are probably already thinking of how you will get out of them, am I right? Keep that writing routine going. Life marches on.

 

Photo by Kristijan Arsov on Unsplash

 

March is when I traditionally revisit my NaNoStory. This is when I finally let myself look at it. First with an editing savagery that would do my Celtic/Viking ancestors proud. No sentence is safe. Over time that will work into the more finely detailed edits of spiffing the story up all pretty and cultured from developmental and structural edits to copyediting, line editing, and proofreading. Whether March comes in and out like a lion or a lamb, it’s editing madness month! Why do I wait two full months? For the same reason I will put a manuscript aside for months or longer – to come at it with a fresh eye.

 

 

 

 

 

 

Online articles for writers:

https://thewritepractice.com/after-nanowrimo/

https://prowritingaid.com/art/294/Life-After-NaNoWriMo%3a-Facing-the-Technical-Edit-Like-a-Pro.aspx

https://thewritepractice.com/nanowrimo-over/

https://justwriterlythings.com/blog/a-writers-guide-to-life-after-nanowrimo/

 

Photo by Thomas Kelley on Unsplash

Co-owners of ChiZine Sandra Kasturi and Brett Savory have stepped down as publisher and managing editor of ChiZine. The new interim publisher is Christie Harkin.  From what I can tell her primary function will be to attempt to pay as much money that is due where it is due, to the best of her ability to sort that out. Where ChiZine will go from here is yet to be seen.

 

Chizine is (was) a Canadian press (quote direct from their about page):

“World Fantasy, British Fantasy, and Bram Stoker Award-winning ChiZine Publications publishes the same kind of weird, subtle, surreal, disturbing horror, science fiction, and fantasy that ChiZine.com (the webzine) had become known for since 1997, only in longer form—novels, novellas, and short story collections.”

 

I have read varying views on what actually happened to ChiZine. Not being on the inside of this controversy, I am refraining from making assumptions. (I have had my own experience with failed small presses). Google at the moment is filled with a lot of angry posts from ChiZine contributors, attempts by the owners of the publication to explain, as well as both those in support of and against them. I will leave that to you to make your own judgements.

 

The literary world is rife with publications that fail for varying reasons. It’s a tough and fickle business and, reasons for ChiZine’s downfall aside, High Fever Books is only one of those walking away from doing business with ChiZine.

 

The controversy tearing ChiZine apart, and you can easily find and read for yourself the many views on its source causes, boils down to contributors and others (editors, cover designers, etc) who are not only unhappy, but are absolutely furious, with not so recent developments involving the publication’s communications and inability to pay them, among other claims.

 

Whether someone will be able to pick up the pieces and successfully rebirth ChiZine is open to speculation. As some have said, it may be better they go quietly to sleep while another publication takes up the reigns of weird, subtle, surreal, and disturbing story publication in Canada. We certainly could use more Canadian markets for these stories.

Photo by Aliis Sinisalu on Unsplash

Starting November 1st a number of large libraries in the US have begun boycotting Macmillan Publishers, suspending all electronic book purchases from them. The same day was the start of Macmillan’s library embargo, the limitation of public libraries and consortium to the purchase of a single copy of new e-book releases for eight weeks from the date of publication.

 

Libraries, in collaboration with partners in the Digital Downloads Collaboration, are fighting back against this limiting of access to a segment of society that may rely on libraries for access to literature in all its forms.

 

In an open letter, Macmillan’s CEO John Sargent said that a surge in e-book borrowing circumvents the assumed obstacles to free access to library books, ie transportation to and from the library and the requirement to physically return the book. Apparently he feels the digital age of e-borrows threatens the economic value of the books they invest in by making them more easily available to those who borrow them at no charge. In what could perhaps be categorized as an attempt to offset this restriction, Macmillan sells libraries perpetual access to the e-books they purchase and cut the price to libraries.

 

Publishing a book is not a costless undertaking by any means, so minimizing losses will be on every publisher’s to-do list. Meanwhile, libraries and their like are in the business of making books accessible at no or minimal cost to their members. Two sides with opposite takes on the situation who have not yet come to an agreement both are happy with.

 

Looking from the outside in are the writers, who naturally want to be paid for their blood, sweat, tears, and very souls they put into writing those books, and those who do rely on libraries for access to literary enrichment they cannot afford to buy at retail prices.

 

We are yet to see how this standoff will play out.

Photo by Ryan Sepulveda on Unsplash

November. Are you ready? Will you spill yourself heart and soul out onto the written or virtual pages this month?

It’s November. That month where the world grows gloomy and cold, commuters begin their winter trek in the dim twilight or somber darkness, seeing little of daylight in their false indoor lights, and the long shadow of winter is upon us. Some of us are wallowing in regret from eating all that sweet Halloween candy bliss we had to panic re-buy last minute before we get tricks for not treating the ghouls, princesses, prancing unicorn ponies, and Ninja Turtles racing door to door October 31st.

Leaves have turned shades of yellows, oranges, and reds, like a burned effigy to summer, and fallen crisp and dry to the ground to house the creatures surviving the winter outside. Soon, tangled strings of mostly working lights will be pulled out to create a carnival of Christmas color.

November is the month of remembering those lost to us in forgotten wars of the past and the sacrifices made by both the living and departed veterans of yesterday’s and today’s battlegrounds.

It is also the month of awareness for too many causes to list; Movember (men’s health issues including prostate cancer), pancreatic and other cancers, crohn’s and colitis awareness, national domestic violence awareness, fall prevention, … let’s stop there.

What else is November? For some us it is the month of mad writing spurts, NaNoWriMo (National Novel Writing Month). Are you ready for it?

 

Photo by Florian Klauer on Unsplash

For those unfamiliar with that strange term “NaNoWriMo”, it is an acronym of the first few letters of each word for this wordy month: National Novel Writing Month.

NaNoWriMo is about writing and getting out of your comfort zone. It’s about putting aside meticulously plotting and thinking out each word and sentence carefully before committing it to literary art.

The month long writeathon pits participants (Wrimos) against their own inner doubts with the goal of writing a 50,000 word novel in 30 days. That’s on the short end for a novel, and it doesn’t actually have to be a novel. It can be anything so long as you meet that goal of 50,000 words. You could be finishing a work in progress or starting something new; writing any genre or type: fiction, nonfiction, poetry, short stories. There is also a youth version of NaNo. The kids set their own word goals.

 

It’s free to participate and is a worldwide massive internet-based writing competition. If you win, you get to download virtual badges. If you lose, you can boast participation badges. There are no monetary awards and no magic publishing button at the end of the rabbit hole. Wins are awarded on a self-declaration basis. That is, you upload words to a counter that determines if you won or lost. So, yes cheating is easy and is done; but, who are you really cheating?

 

Photo by Dan Gold on Unsplash

NaNo is about challenging yourself to put aside thought and free your inner muse. Write. That’s it, just write. It doesn’t have to be good. It doesn’t have to be planned or outlined. It’s an exercise in freedom to write without constraint, to simply let the words flow. You might be surprised at what you learn about your own writing ability if you have never done this before.

 

More importantly, NaNoWriMo is about encouragement, support, and awareness. Yes, and having fun in a weird writerly way that non-writers will probably never understand.

 

From the NaNo Org:

“NaNoWriMo is a nonprofit organization that supports writing fluency and education. But it’s also a social network for writers like LinkedIn is for job professionals, or DeviantArt is for artists, or Facebook is for moms whose kids accept their friend requests only to provide them with “limited profile” access. It tracks words for writers like Fitbit tracks steps for the ambulatory. It’s a real-world event, during which 900+ volunteers in places like Mexico City, Seoul, and Milwaukee coordinate communal writing sessions in thousands of partnering libraries, coffee shops, and community centers like… well, like nothing else.

 

It’s internet-famous. It’s a community-powered fandom (before there was the Beyhive, or Nerdfighters, there were Wrimos). It’s a start-up incubator for novels (books like Water for Elephants, Fangirl, and WOOL began as rough drafts in November!). It’s a teaching tool, it’s a curriculum, and its programs run year-round.

 

Whatever you thought NaNoWriMo was, it is more than that.”

 

 

Photo by Markus Spiske on Unsplash

How the heck do you survive NaNovember?

 

50,000 words in 30 days is daunting. It’s the mountain of incomprehensible impossibility. The molehill the ant could not imagine to build. It is also only 1,667 words per day (rounded off). That’s only 69 1/2 words an hour. You got this! Okay, accounting for the need to sleep, eat, go to work/school, and all that, you might get two or three or four hours a day in, so realistically 417 to around 830 words an hour.

 

But hey, who really needs that eating and sleeping thing, right?

 

The NaNo community is very supportive of their fellow Wrimos. There are groups online and off to find encouragement in. You can get endless writing prompts and cues for NaNo sprints. A sympathetic shoulder to lean on, you go girls/guys/theys, and even encouraging articles from known authors. You can buy self-affirming posters, coffee and travel mugs, shirts, buttons, and other swag to litter your writing space with reminders.

 

The trick is not to let yourself feel overwhelmed. Give yourself a daily goal. If you can exceed that, great, you have a buffer for those days that will invariably come where you flop or cannot write at all. Life does have a habit of getting in the way of best intentions sometimes. The more wordy buildup you can get early on, the better you stand later. (I usually flop around the three-quarter mark of the month.)

 

Every word adds up.  If I get half a dozen words in before racing out the door in the morning, it’s a win. Write a scene on your phone notepad, or a real notepad, while your bus or ride trundles along through traffic. I strongly recommend against that if you are in the driver seat. Nope, no, not a good idea. And, it’s likely illegal wherever you are. (It definitely is illegal here in Manitoba!) Coffee breaks, lunch breaks, waiting for that ride home; every bit of scene, dialogue, and drama adds up. I will write in bits and spurts in the evening too, between supper, house stuff, fur babies, other commitments, and family.

 

Photo by Andraz Lazic on Unsplash

Find local NaNo gatherings where they encourage sitting quietly and writing, offer writing prompts and tips, and muse support. Hide away in a quiet corner in a coffee shop where you can disappear from family and friends (although you might want to let them know where you are so they don’t call the cops when they don’t hear from you for hours), focus, and unplug from the constant buzzing bleeping of your phone alerts to every post and picture of your extended online life.

 

The other trick is to ignore that inner editor. They can have at it later to wreak havoc on whatever you write. Don’t let yourself question or second guess the words spilling out. There is no going back to edit, revise, or fix anything, not even spelling. You can run it through the dreaded Spellcheck later, that nefarious creation which I’m sure was spawned with evil intentions and purposely tries to make you sound like an eighteenth century professor who hasn’t a wit about what half the words in existence now mean, or how people actually talk. You can rip, revise, and edit to your heart’s content – after the sun sets on November 30th and dawns on the crisp road gunk dulled snow of December 1.

 

If you’ve never tried it, don’t be afraid to give it a go. No one in the NaNo community will denigrate you for failing to reach that 50,000 word mark. You have nothing to lose, except maybe your sanity to the NaNo muse.

 

Don’t forget to join your local NaNo chapter!

https://nanowrimo.org/

Photo by Raphael Rychetsky on Unsplash

As an author one of your jobs is endless self-promotion.

 

I did my first ever book bog tour. I mean a real tour, not one where your publisher sends your book to all of two fellow authors in their stable to review it and calls it a tour (yeah, this did happen). This, despite having my first short story published in an in-print anthology in 2009. (I’m not counting the multiple E-zine flash fiction and short stories), and my first book published in 2014 by that same Indy publisher, followed by another. (Wow, it feels so much longer ago than that!) And, I’ve been writing for a lot longer than that.

 

It was kind of terrifying. Okay, a lot terrifying. 62 book bloggers over 30 days received complementary copies of my 4-book series to blog and/or review at their discretion.

 

Photo by Belinda Fewings on Unsplash

 

To add to the, ‘will they hate it,’ fear, I’m not entirely a conventional writer. I’m not a follow the traditional rules write to the long established scripted standards kind of author. I don’t conform to the status quo, the norms; the overall expectations of, ‘This is how it has always been done, so this is how you have to do it,’ mindset. I don’t obey the, ‘This is the currently popular style/person so you must do it too.’ Literary art, to me, is not meant to be kept in a tidy box of expectations.  (And, those expectations are expanding with the volume of Indy and self-pubbed books.)

 

 

 

 

 

Book blog tours is only one of the ways to try to get the attention of the readers at large in the hopes they will be interested enough to buy your books.

It is important to note here that people who manage book blog tours do not generally do it purely out of the generosity and kindness of their own hearts. Book blog touring is a paid service. While the bloggers and book reviewers are not paid (their only compensation is the free book), the tour manager will charge you a fee, and the rates will vary.

 

 

Photo by Estée Janssens on Unsplash

My book blog tour was a fail and I’ll tell you why. Predominantly, in going through each blog or Facebook page after their scheduled posting date, almost every one was like skimming through those Facebook groups of endless self-promotion. You know the ones, where countless authors hopeful and desperate seeming plug themselves in a never-ending stream of self-promotion posts that nobody looks at. Few of the authors posting on these groups take the time to scroll through the other advertisements, fewer still with the goal of finding something to buy. I doubt anyone else even looks at them.

 

 

The other problem was the genre. You need to sing to your target audience. Can you imagine Alice Cooper or Ozzie Osborn stepping on to the stage and belting out lyrics to a crowd who bought tickets to Michael Bublé or Beyoncé? As Alice would croon, “Welcome to my nightmare…”

 

Photo by Katie Montgomery on Unsplash

The blogs that signed up for the tour were mostly populated by streams of “book tour” advertisements for romance. Yes, romance. I write dark fiction; thrillers, dark mystery, psychological thrillers, drama with dark twists, not so cozy mystery with an underlay of you guessed it – darkness. I have not to date tried writing a dark romance. Frankly, I don’t think I could write a romance. Romance and dark fiction tend to appeal to very different kinds of readers.

 

I did get some positive comments on my book covers, even a few on the books’ write-ups. And I got one review so far from the 62 blogs. Do I expect to see any sales from it? It’s possible. Just because there was no uptick in sales during the 30-day tour, doesn’t mean no one who saw or participated will buy. Some buy later. I don’t think it’s likely, though; romance and thriller being unlikely crossover genres.

 

The comments were also generally from the bloggers themselves posting on the blog tour operator’s blog. They already got complimentary copies, so they aren’t going to buy the books. If a book farts in the woods and nobody hears it, will they buy it? There seemed to be little, if any, traffic outside those bloggers to any of the blogs.

 

 

Photo by Dorian Hurst on Unsplash

Can a book blog tour be successful?  Yes. The question is, ‘How?’ It’s about following basic rules of marketing.

 

Find your audience. If these were blogs featuring thrillers, horrors, suspense, mystery, and other related genres, odds of sales would have been driven up exponentially, assuming anyone reads the blogs.

 

Traffic is necessary. I suspect blogs that feel like Facebook groups of endless self-promotion ads with nothing else to offer probably get just as much meaningful traffic: little to none. You need blogs that pull traffic in, that have meat and potatoes and lactose free/gluten free/vegan-loving poutine (if such a thing exists). What you need are blogs the people who might read your book are interested in what they have on the blog menu.

 

 

Incentives are helpful. People love to feel like they got a deal. Thus, the giveaway. I gave away a couple of small Amazon gift cards and a few free copies of an eBook I was not trying to drive sales on in the book tour. If it was a short tour, I might have offered a discounted sale on the books.

 

Be inclusive and try to make friends. You want people to want to buy your book, and to make it as easy for them to do it as you can. Remember, everyone who might buy is your friend.

 

Personal touch is important. Self-promotion is not just about immediate book sales. It is also about building your author platform and growing your hoard of followers, some of whom will buy your books – eventually. More followers can be gained by being personable and engaging with them than standing behind a smokescreen plugging ads at them.

 

Be seen.  If nobody knows you exist, you don’t, right? Kind of like that Schrödinger-styled tree that may or may not have made a sound when it fell in the forest. Your marketing needs to hit as many eyes as you can, but not literally. This is not A Christmas Story or the Addams Family.

 

 

Photo by elizabeth lies on Unsplash

How the book blog tour works is that the tour operator puts out a call for bloggers to sign up. Once the signups are complete, the bloggers are scheduled to blog on certain dates. It could be a blog, Facebook blog page, or other online site.  The bloggers get a complimentary copy of your eBook(s).

 

You fill out an author Q&A interview and/or write up some short guest blog posts to be shared with the bloggers.

 

On their designated day, the blogger puts up the blog post. It could be a cut and paste of the book tour info (all but one did this on my tour), they could post the relevant information and pictures with their own personal narrative introducing it, or they can post a book review.

 

Ideally, you want each blog post to be unique. Pre-written author interview Q&As or guest posts from you are key here. So is regular active participation from the bloggers, rather than blogs filled with empty cut and paste advertisements.

 

You visit each blog and make comments thanking the blogger and responding to any comments left by anyone else. Again, be personable and try to make friends.

 

Sit back and hope for sales, and don’t forget to tip your waiter/waitress.

 

 

 

Other ways to self-promote your self and books include, but are not limited to:

– Book and/or author website/blog is discoverable on internet search engines

– Social media. Be social online and blog.

– Newsletter/email subscriptions (ie Mailchimp).

– Category choices and keywords for your book sales listings and Google searches.

– First appearances. Your cover needs to make them want to pick it up.

– Book promotion. Pay for some outside promotion help.

– Give it away FREE! Allow free download of the first 10%-20%, free short/flash fiction.

– Book events. Set up author signing tables and schmooze, sell, and sign.

– Have some swag. Give away business cards and bookmarks.

– Submit to eZines, magazines, and anthologies featuring short stories and flash fiction.

– Get mentioned in local newspapers and newsletters.

 

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