Vincent Carlos

I wrote this postoriginally for LinkedIn’s marketing and advertising section

When it comes to being a mass market success, the goal is not to market to everyone. Instead, the goal is to market to a small group of people who share a similar worldview as yours. Typically however, marketers spend all their time and budget marketing to the masses, trying to convince the 85% of people who don’t resonate with their products on why they should buy from them. Instead, businesses should only be interested in marketing to the 15% of those who need what they’re selling because they’ll spread your message to everyone else. This is how ideas and products become widespread.

Why trying to market to everyone fails

Joshua Bell, who is a Grammy award winning violinist, conducted a social experiment with the Washington Post, where they wanted to answer the question: If a world famous violinist played…

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With the current incarnation of my blog approaching its first big birthday, I recently took a survey of my readership to better understand who’s following me, how I’ve been doing, and what folks expect of me, now that I’m a minor quasi-celebrity with two (soon three) books under my belt, more than a hundred blog posts to my credit, and an upcoming course in creative writing in the offing.

Overwhelmingly, you, my Dear Readers, are interested in more creative writing and platform-building advice.

Ask and ye shall receive. Today, we’re going to talk about one of the most important elements of platform-building: creating an author website.

Your Author Website

“There is only one thing in the world worse than being talked about, and that is not being talked about” — Oscar Wilde

These days, an author really must have an author website in order to achieve competitive sales. Your site…

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Eight Ladies Writing

publish_buttonLast Wednesday we kicked off our self-publishing series with an introduction, followed by Michaeline’s wonderful interview on Saturday with Lois McMaster-Bujold.

There are many things to consider when thinking about self-publishing.  Since the comments of Saturday’s post included a discussion of the importance of book covers, I thought that would be a good topic for us to address this week.

Books are often judged by their covers.  In many cases, the cover can be the first (and possibly only) chance for a book to make an impression on a potential reader.  For an interesting discussion about designing covers, check out Chip Kidd’s TED talk “Designing books is no laughing matter.  Ok, it is.”

“A cover is a book’s advertising – it functions to tell the prospective reader something about what is inside, with respect to both content and its place within the greater population of books.” ~ Theophania…

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I never thought I would want to gush about a thriller, but this hit an unknown sweetspot for me. Action, suspense, a child in jeopardy, evil bad guys with many minions, heroes and a heroine that y…

Source: Annabel Lee: A Coffey & Hill Novel by Mike Nappa (review)

Crissi Langwell ~ Author


As long as I’ve been able to write, I’ve known I wanted to be a writer. But as we all know, the desire to be a writer doesn’t create books alone. I’ve started writing novels, only to give up three chapters in. I’ve hidden my writing so that the world would never see my scribbles. I had aspirations of being a famous novelist, but didn’t know how to get there.

I was in my mid-thirties when I finally published my first novel. Three years later, and I’m gearing up to publish my fifth fiction novel and eight book. I can’t help wondering how many stories I missed writing because I lacked the courage sooner to write them.

Here are eight things I wish I had known as a newbie writer.

1. Don’t wait until tomorrow to start your book.
When people learn I’m an author, they usually tell me that…

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thumbs down

Rejections. They’re part of the game when you’re a writer. You bundle up some poems, send them out, hope for the best.

But sometimes you feel confident. The reason? You do what you’re supposed to be doing. You heed the editors’ cries and actually read the poems they publish “to get an idea of what we like.” And sometimes you wonder about poems they like. Why on earth would an editor say “I do” to a poem like that? Why would she marry herself to such a lame excuse for poetry?

There are a few reasons. Sometimes, just as you want to promote your own poetry by getting it published, editors want to promote their journals by publishing known names they can splash on their covers, thus upping the “prestige factor” of their magazine. In that case, real estate is sucked up by writers who sometimes live on past reputations as…

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